2025’s Most Competitive 3D Product Configurators for E-Commerce, Furniture & Industrial Manufacturing

Product configurators have become essential tools across e-commerce, furniture retail, and industrial manufacturing. They allow customers to personalize products (from sneakers to sofas to machinery) while enabling businesses to automate complex pricing and production processes. In 2025, the most competitive configurator solutions are cloud-based (SaaS) platforms that offer rich 3D visualization, integration with e-commerce and ERP systems, and even emerging AI-driven features. Below is an overview of the 8 best product configurators in 2025, including key features, pros and cons, and ideal use cases for each. (Note: All solutions listed are SaaS-based for easy deployment.)

1. BeeGraphy

BeeGraphy is an online computational design platform and 3D product configurator. It specializes in parametric and algorithm-driven customization, making it possible to configure complex products with precise dimensions and geometries. BeeGraphy stands out for linking product configuration directly to manufacturing: it can generate ready-to-produce files for CNC machines or 3D printers based on a customer’s configuration

.Key Features:

• Parametric 3D Models: Allows creation of fully parametric 2D/3D models. Customers can adjust parameters (size, shape, patterns) and see instant updates in the 3D view.
• Real-Time Visualization & Pricing: Shoppers see an accurate 3D rendering of the product as they customize, along with dynamic price updates​. This builds confidence that “what-you-see-is-what-you-get.”
• Automated Production Outputs: Unique among many configurators, BeeGraphy can output auto-generated CAD files or toolpaths for manufacturing. This streamlines going from an order to production with no manual CAD work​
• Cloud Collaboration: Designers can build models in BeeGraphy’s cloud-based editor and share them via URL. No installation needed, and teams can collaborate in real-time on design rules and options​

Pros:

• Powerful parametric engine enables highly complex customizations beyond simple color or size changes.
• Direct integration with manufacturing (CNC/3D print files) reduces lead time from order to production​
• Affordable cloud solution – lowers the barrier for smaller businesses to offer 3D configurators​
• Cross-platform (runs in browser) with no coding needed to use basic features.

Cons:

• As an emerging platform, some features (like a full public API) are still rolling out and marked “coming soon.”
• Smaller ecosystem and brand recognition compared to long-established players. Integration plugins with popular e-commerce platforms may be limited while the platform is growing.
• Requires creation of parametric models from scratch or via BeeGraphy’s editor – a learning curve if your team isn’t familiar with computational design.

Ideal Use Case: Manufacturers or custom-product makers who need parametric customization with automatic manufacturing outputs. For example, a furniture company offering made-to-measure designs, or a jewelry maker letting customers tweak a design algorithm to create one-of-a-kind pieces, would benefit greatly from BeeGraphy’s parametric 3D configurator and its end-to-end automation from design to production.

A look at Beegraphy’s Editor, and collaboration

Design processes on the cloud with Beegraphy

2. Threekit

Threekit is a leader in visual product configuration for commerce. It enables brands to deliver high-end 3D, AR (Augmented Reality), and even virtual photography experiences. Threekit’s platform is known for its robust rules engine, ensuring complex products are configured accurately in real-time​

It’s a popular enterprise solution for retailers (fashion, furniture) and manufacturers alike, powering configurators for names like HP and Herman Miller.

Key Features:

• Immersive 3D & AR Visualization: Threekit provides interactive 3D models that customers can spin, zoom, and customize. It also offers a one-click AR view, so shoppers can place the configured product in their space via a phone. This immersive experience has been shown to significantly boost conversion rates and confidence​
• Robust Rules Engine: A standout feature is Threekit’s back-end rules engine. It ensures only valid configurations can be made (no incompatible options) and enforces complex product logic. This guarantees that “products are always configured correctly” for the customer and the order system​
• Dynamic Asset Management: Threekit can manage huge catalogs by leveraging a single 3D model to generate thousands of variants. It uses a universal materials library and can even produce photorealistic images (virtual photography) on the fly for every possible combination​
• Integrations & Omnichannel: The platform is designed to plug into e-commerce platforms (Salesforce, Magento, Shopify, etc.) and syndicate the 3D/AR experiences across channels​. This makes it suitable for both online storefronts and in-store or sales team use.

Pros:

• Top-tier visual quality – great for premium products where aesthetics drive sales (e.g., luxury furniture, custom apparel).
• Supports augmented reality natively, enhancing product engagement in an era where customers expect to “see it in my room.”
• Scalable for enterprise: proven to handle large product catalogs and heavy web traffic.
• Expanding AI capabilities for guided selling and product recommendations, keeping it on the cutting edge of customer experience (Threekit has introduced AI-driven features to help shoppers find and customize products faster​

Cons:

• Higher-end in pricing – may be cost-prohibitive for very small businesses or startups. It’s often positioned for midsize to large companies with sizable budgets for e-commerce tech.
• Implementation can be complex. Setting up all the 3D models, rules, and integrations may require a dedicated team or Threekit’s professional services.
• Dependence on quality 3D assets – businesses will need to invest in creating accurate 3D models of their products if they don’t have them already.

Ideal Use Case: Medium to large retail brands or manufacturers aiming to deliver a best-in-class 3D configuration experience. For example, a furniture retailer with modular sofas, or an automotive company with many customizable parts, can use Threekit to let users build products visually. It’s ideal when visual fidelity and accuracy are paramount – e.g., seeing fabric textures, finishes, and accessories in detail – and when there’s a need to integrate with existing ERP/CRM at scale.

Threekit, a product configurator for commerce

3. Expivi

Expivi is a next-generation 3D eCommerce platform that combines product configuration with CPQ (Configure-Price-Quote) capabilities. It allows shoppers to personalize products in real-time 3D and AR while a powerful pricing engine calculates costs instantly​

Expivi is known for its dynamic pricing and smooth integration into online stores, making it a popular choice for businesses that sell complex or configurable products online.

Key Features:

• Interactive 3D & AR Configuration: Expivi enables interactive 360° product visualization. Customers can configure product options (materials, components, etc.) and immediately see the changes in a 3D model. They can even view the product in Augmented Reality in their environment – all within the web browser​
• Real-Time Dynamic Pricing: Expivi’s built-in pricing engine updates the price instantly as options are selected. It can handle complex pricing rules (e.g., based on dimensions, materials, quantities) so that every configuration gets accurate pricing with no manual effort​. This is invaluable for ensuring transparency for the customer and eliminating order errors.
• Visual CPQ and Quote Generation: For B2B or high-value items, Expivi can generate quotes or proposals once a product is configured. Sales teams or customers can then adjust and finalize configurations with pricing confidence.
• E-commerce Integration: Expivi offers plugins and APIs for major e-commerce platforms (Shopify, Magento/Adobe Commerce​, WooCommerce, etc.). It’s designed so that adding a 3D configurator to your online store is straightforward. The platform is cloud-based, so the heavy 3D rendering is done server-side, optimizing performance.

Pros:

• Powerful Pricing Engine: Removes the headache of pricing complex products – “bid farewell to the complexities of pricing for complex products” as Expivi’s system ensures real-time accurate calculations​
• Increases customer engagement and confidence, likely reducing returns (customers know exactly what they’re ordering).
• Good balance of features and usability – often praised for being innovative yet user-friendly for both the merchant and the end-customer.
• Scalable for both B2C and B2B scenarios (used for anything from custom jewelry to industrial equipment). The AR feature adds a modern touch for consumer-facing applications.

Cons:

• Initial setup requires preparation of 3D models and definition of all product rules/prices, which can be time-consuming.
• While easier than some enterprise tools, it still has a learning curve for full use of its CPQ capabilities. Smaller teams might need some training or support to exploit advanced features.
• Pricing for Expivi is not public; depending on usage (number of products, complexity, etc.), the cost can increase, so budgeting requires contacting the vendor.

Ideal Use Case: Expivi is ideal for online retailers and brands that want to offer full 3D customization with integrated pricing on their website. A good example is a custom furniture store or a personalized jewelry shop – customers can choose dimensions, materials, engravings and immediately see the price update. It’s also suitable for B2B manufacturers selling configurable parts who need to give sales reps or distributors a tool to get quick quotes with visuals. Expivi’s combination of visual flair and pricing logic makes it a fit where both presentation and precise pricing matter in real time.

Expivi is a 3D product configurator.

4. Zakeke

Zakeke is a popular SaaS product customizer that caters to both 2D and 3D customization needs in e-commerce. It is an omnichannel visual commerce platform known for easy integration with online stores. Zakeke enables shoppers to personalize products with text, images, colors, and component choices, and offers 3D previews, AR visualization, and even virtual try-on for certain items​

It’s widely used by merchants on platforms like Shopify, WooCommerce, and others due to its plug-and-play nature.

Key Features:

• Versatile Customization (2D/3D/AR): Zakeke supports 2D print personalization (e.g. adding logos or text on T-shirts), as well as full 3D product configuration (assembling or selecting parts of a product in 3D)​. Customers can view the product from all angles and even use AR to see it in their environment. A Virtual Try-On feature exists for certain products (like apparel or eyewear) where customers can use their camera to “try” the item virtually​
• AI-Powered and User-Friendly: Zakeke describes its app as “AI-powered,” meaning it can intelligently assist in creating custom designs (for instance, ensuring designs fit print areas, or optimizing image quality)​. Despite advanced tech, no coding is needed by the merchant – the interface is designed for ease of use.
• Dynamic Pricing Rules: Sellers can set up pricing rules so that custom options affect price (e.g., an engraving might add $10, or choosing premium material increases price by 20%). Zakeke will automatically calculate the final price based on the customer’s selections​. This live quoting ensures the price is transparent as customers build their product.
• Integrations & Automation: Zakeke integrates with e-commerce platforms (Shopify, Magento, BigCommerce, etc.) via ready-made apps/plugins​. It also connects with print-on-demand (POD) services – for example, once a customer finalizes a design, Zakeke can send a print-ready file to a POD supplier. Web-to-print automation and order file generation are built-in​

Pros:

• Easy Deployment: Very simple for online store owners to install and start offering customization. No need for custom development in most cases.
• Feature-Rich for Price: Provides 3D configuration, AR viewing, and even try-on capabilities at a price point accessible to small businesses (plans starting around $30/month)​
• Improves Sales: By letting customers “build their dream product in 3D” with ease, it tends to increase engagement and conversions. It’s reported that immersive 3D and AR content can lead to higher sales and longer session durations (merchants have seen ~47% sales increase using 3D/AR)​
• Continuous Updates: As a cloud service, Zakeke rolls out new features (like updated AI tools or support for new platforms) to all users automatically. Merchants always have the latest capabilities without extra cost.

Cons:

• Primarily focused on light to medium complexity products. Extremely complex B2B configurations (with thousands of parts or intricate dependency rules) might be beyond its sweet spot.
• Design customization (adding images/text) is 2D-based; while it shows on a 3D model if available, the system may not handle highly complex parametric changes like altering the geometry of a model (that’s where a tool like BeeGraphy or a CAD-based configurator is needed).
• For merchants, the visual quality of 3D models depends on what you upload – Zakeke provides the platform, but you must supply good 3D models and define options. Small businesses might need to invest in creating those assets.
• Some advanced features (e.g., virtual try-on) are limited to specific product types and might require additional setup or higher-tier plans.

Ideal Use Case: Zakeke is perfect for online retailers and print-on-demand businesses looking to offer customization without heavy IT overhead. Common use cases include personalized fashion (letting customers pick colors, add text/graphics on clothing or shoes), customized accessories (phone cases, jewelry with engravings), and furniture or decor with material/size options. It’s an ideal choice when you want to quickly empower customers to customize products in 3D/AR on your existing e-commerce site, and you need a solution that handles both the visualization and the pricing/print file generation seamlessly.

Zakeke is an omnichannel visual commerce platform known for easy integration with online stores

5. Kickflip

Kickflip is a code-free product configurator designed for e-commerce merchants who want to offer rich product customization on their websites. It provides a purely visual interface to create configurators, meaning you don’t need programming skills to set it up​

Kickflip has gained popularity (especially among Shopify stores) for enabling features like custom text, image uploads, color choices, and even 3D model swapping in a very merchant-friendly package. Despite its simplicity, it outputs professional results and can handle both 2D custom designs and interactive 3D configurations.

Key Features:

• No-Code Configurator Builder: Merchants configure their product options and rules using Kickflip’s dashboard. You can upload product images or 3D models, define customizable areas (for text or artwork), set color swatches, etc., all without writing code​. This lowers the barrier to entry for small businesses to create engaging customizers.
• E-commerce Platform Integration: Kickflip offers seamless integration with platforms like Shopify, WooCommerce, and PrestaShop​. For instance, it’s available as a Shopify app, and once installed, it can connect a product in Shopify to a Kickflip configurator. There’s also an API for integrating into custom websites or other platforms.
• Live Preview & Image Generation: As customers configure a product, they see a live preview (either composed image layers for 2D customizations or real-time 3D render if models are provided). Kickflip can generate a high-resolution print-ready image of the final design, which is crucial for fulfilling custom orders (e.g., printing a t-shirt design)​
• Social Sharing & Mobile-Friendly: Recognizing the marketing aspect of customization, Kickflip lets customers share their designs on social media directly from the tool​. This can drive word-of-mouth. The configurators are also responsive and work smoothly on mobile devices, which is important as many shoppers customize items on their phones.

Pros:

• User-Friendly: Designed for non-technical users. Many merchants praise how quickly they can set up a custom product designer without developer help.
• Affordable for SMBs: Plans start at a reasonable monthly cost, making advanced customization features accessible to small and medium businesses. The value for money is high given its feature set (Kickflip is rated 4.9/5 by users, often for its balance of power and usability)​
• Flexible Customization Options: Supports a wide range of product types – from printing text/images on merchandise to swapping components on a 3D model (if you have multiple 3D model parts). It handles color changes, fonts, layering of images, etc., covering most typical customization needs.
• Back-end Order Management: The Kickflip admin panel tracks custom orders and shows exactly what options a customer selected and the final design they made​
  This is helpful for the seller to ensure the order is produced correctly. Also, unlimited bandwidth and hosting are included, so merchants don’t worry about server costs for the configurator​

Cons:

• Limited Ultra-Complex Logic: While you can set up conditional options, very complex configuration logic (especially that found in B2B manufacturing scenarios) might be outside Kickflip’s scope. It’s optimized for retail products rather than industrial configuration rules.
• 3D Support Requires Models: If you want true 3D spinning models, you need to import your own models. Kickflip mainly provides the framework; it doesn’t create 3D content for you. Businesses without in-house 3D resources might stick to 2D image-based customization in Kickflip.
• Scaling to Enterprise: For extremely large catalogs or enterprise needs (multiple stores, advanced integrations), Kickflip might show limitations. It’s improving rapidly but is relatively newer in the market, so features like multi-language support or multi-store synchronization are evolving.
• Some users might want more out-of-the-box templates for common use-cases. Currently, you design each configurator largely from scratch (which is flexible, but means initial setup work per product).

Ideal Use Case: Kickflip is ideal for small to mid-sized online businesses that want to offer product personalization as a differentiator. Think of a custom apparel store where customers can design their own shirts, a gift shop selling customizable mugs and phone cases, or even a niche brand offering custom color combinations for sneakers or furniture. It’s best suited when you need a straightforward, attractive front-end for customization and don’t have a big development team – Kickflip handles the heavy lifting so you can focus on your products and designs. It’s also great for marketing since customers can share their creations, promoting your brand organically.

Kickflip is a code-free product configurator

6. Roomle

Roomle is a platform offering a 3D & AR product configurator with a strong foothold in the furniture and interior design industry. Their solution, sometimes referred to by the product name “Rubens Configurator,” enables customers to visualize and assemble products in 3D (and their rooms in AR) while ensuring the configuration is valid and complete. Roomle emphasizes a customer-centric experience and error-free order generation, making it a valuable tool for both online sales and in-store consultation scenarios.

Key Features:

• Powerful 3D/AR Visualization: Roomle’s configurator lets users see products (like furniture, shelving systems, kitchen cabinets, etc.) in full 3D and even place them in real-world environments via Augmented Reality on mobile devices. It boasts high-quality rendering so customers can view details and make sure the configuration fits their space. According to Roomle, using interactive 3D/AR content can dramatically increase customer engagement and sales (e.g., 47% sales increase, 150% longer sessions with 3D products)​
• Basic to Full-Logic Configuration: Roomle supports a spectrum from simple configurations (basic options) to complex, rule-based configurations (“full-logic”). For simpler needs, it can just change colors or modules; for complex products, it will enforce all constraints (like dimensions that must sum correctly, or only compatible components can connect) to ensure 100% error-free orders​. This means no invalid combination can be sent to the cart, reducing post-sale issues.
• CPQ & E-Commerce Integration: With Roomle, configured products can be added directly to the shopping cart, complete with all chosen options and pricing. Its CPQ features allow requesting sales quotes or connecting to ERP systems. It offers plugins for major shop systems (Shopify, Shopware, WooCommerce, Magento, etc.) and has an API, making omnichannel deployment feasible​. Sales reps can use it on tablets to assist customers in-store and then generate quotes/orders on the spot.
• Focus on Furniture & Modular Products: While not limited to furniture, Roomle excels at it. It easily handles products that involve spatial configuration – like designing a shelving unit of a certain width and height with a custom arrangement of compartments. It can also integrate with a room planner (Roomle provides a separate 3D room planner tool) to allow configuring products within full room layouts, which is great for kitchen or closet design use cases.

Pros:

• AR at Scale: Roomle has one of the more mature AR implementations among configurators, which is a big advantage for furniture and decor retailers – customers can see their configured sofa or cabinet virtually in their home before buying.
• Error Elimination: Emphasis on “100% error-free orders” means the system won’t allow a configuration that can’t be made or that violates constraints​. This saves businesses money and hassle from incorrect orders.
• Sales Boosting: It’s marketed and evidenced as a sales booster – by improving visualization, it helps customers make buying decisions more quickly and confidently. The customer-centric design (intuitive UI, ability to experiment freely) builds trust in the purchase.
• Good Balance of Flexibility and Control: Companies can start with basic configurations and evolve to more complex ones on the same platform. The maintenance of configuration data and rules is manageable through their back-end, which is a plus for long-term use as product lines change.

Cons:

• Primarily Geared to Furniture/Interior Use: If you’re outside of these domains, Roomle still works, but some features (like the room context, AR placement) shine mainly for furnishings. Industrial manufacturers might find other options more tailored to their needs (though Roomle’s full-logic engine is still applicable).
• Cost: As an enterprise-grade solution, pricing is typically custom. Small businesses might find it beyond reach unless they have a high-margin product to justify it.
• Setup Effort: Creating a full-logic configurator requires detailed product data – all modular parts modeled in 3D, all rules defined. Furniture companies often have CAD models that can be imported, but the initial project can be significant. Roomle does provide content creation documentation and support for this.
• Requires 3D Content Creation: Like all visual configurators, the quality of the outcome depends on the quality of 3D models. Companies may need to invest in 3D modeling or use Roomle’s partners to digitize their catalog.

Ideal Use Case: Roomle is ideal for furniture retailers and manufacturers, as well as modular product systems. Examples: a customer configuring a sectional sofa (choosing modules, fabrics, layouts) and seeing it in their living room via AR, or a business client designing a storage rack system that exactly fits their warehouse dimensions. It’s also great for kitchen design (assembling cabinets, appliances in a 3D plan) and then letting the customer order the entire set piece by piece. Essentially, when spatial configuration and visual accuracy are critical to the sale, Roomle is a top choice to deliver an engaging experience and ensure the order can go straight to production or ordering with no errors.

Roomle is a platform offering a 3D & AR product configurators

7. Tacton CPQ (Configure Price Quote)

Tacton is a CPQ solution specifically acclaimed for manufacturing and industrial product configuration. It combines a powerful product configurator, pricing engine, and quote generator into one. Tacton’s claim to fame is handling highly complex configurable products (think industrial machinery with thousands of parts and options) with ease, thanks to its sophisticated constraint-solving engine. In recent years, Tacton CPQ has added robust visualization, including 3D and AR, to complement its back-end power​. It’s recognized as a visionary product in Gartner’s CPQ Magic Quadrant and is used by many global manufacturers.

Key Features:

• Needs-Based Configuration & Constraint Engine: Tacton allows you to configure products by focusing on customer needs and requirements, not just part numbers. Its engine can handle thousands of rules and part combinations, ensuring that only valid, buildable configurations are offered​. It simplifies a complex product catalog into a guided selection process.
• Instant Pricing & Quotes: Every selection in the configurator can trigger an instant price update. By the end of a configuration, sales reps or customers can get a precise price and even an automatically generated quote document. Tacton can manage complex price calculations (taking into account discounts, margins, multi-currency) in real time​
• 3D Visualization & CAD Automation: Tacton CPQ includes real-time 3D visualization, so buyers can see a 3D model of their configured product as they make choices​. Moreover, Tacton can automatically generate CAD files or drawings for the configured product (integrating with CAD systems like SolidWorks, Inventor, etc.)​. This is invaluable for manufacturers – once a customer configures a machine, the engineering drawings are ready for the design team or for production, drastically cutting lead time.
• Omnichannel & Integrations: Tacton supports omnichannel selling – the configurator can be used by direct sales teams, distributors, or even embedded in an eCommerce website for end customers​. It has rich APIs and pre-built connectors to common enterprise software (ERP, CRM like Salesforce, PLM, etc.), ensuring data flows smoothly (for example, pulling costs from ERP to calculate pricing, or pushing a configured BOM into an order system)​

Pros:

• Unmatched for Complexity: Tacton is often the go-to when no other configurator can handle the complexity. It’s proven in industries like heavy machinery, automotive, and industrial equipment where products might have millions of possible variants.
• End-to-End Sales Automation: From configuration to price to quote to CAD, it covers the whole process. Sales teams can confidently sell custom products without constant engineering support, which speeds up sales cycles​ (Engineers define the rules/CAD one-time, and then the system reuses them.)
• Omnichannel readiness: The same configuration engine can power a rep-oriented tool or a self-service online tool. This means manufacturers can let customers or dealers self-service simpler orders online, while reps handle complex projects – all using the same logic, maintaining consistency.
• Improved Customer Experience: Even though it’s complex under the hood, the guided selling approach (asking users needs-based questions, then filtering options) makes it easier for customers to configure exactly what they need. The addition of 3D/AR visualization now also gives a modern, visual buying experience (which historically CPQs lacked).

Cons:

• Steep Implementation: A successful Tacton project requires significant upfront work: capturing all product knowledge (rules, constraints), integrating with multiple systems, and setting up CAD automation. It’s typically a multi-month project with involvement from cross-functional teams.
• Cost and ROI Consideration: Tacton is premium software. It’s an investment that makes sense for high-value products, but not for low-cost or low-margin goods. Smaller companies with simpler products might find it overkill.
• Complexity of Maintenance: If your product offering changes frequently, keeping the configurator rules and CAD templates up to date requires ongoing effort and trained personnel. Tacton provides admin tools, but you’ll likely need a dedicated config admin or IT support for major updates.
• Learning Curve: Users (especially internal sales or dealers) may need training to use the system effectively, given the depth of options. Tacton’s interface is improving over time, but it’s not as simple as a basic retail configurator – it’s a powerhouse, and users must learn how to drive it.

Ideal Use Case: Tacton is ideal for large manufacturers of complex products. For example, a company that makes industrial robots or custom HVAC systems – where each order is highly tailored – would use Tacton to let sales engineers configure a solution on the fly, get instant drawings and prices, and commit orders without mistakes. It’s also well-suited for businesses that want to enable their dealer network with a self-service quoting tool. Essentially, if you’re selling something that requires engineering-to-order, and you want to make that process faster and more customer-friendly, Tacton is an excellent choice. It shines in scenarios where accuracy and complexity management are more important than flashy visuals (though it now has visuals too), ensuring that even the most complicated product can be sold as easily as a standard product​

Tacton is a CPQ solution specifically for manufacturing and industrial product configuration

Epicor CPQ

Epicor CPQ is a comprehensive Configure, Price, Quote (CPQ) solution designed to streamline the selling of complex and customizable products. It offers a robust platform that integrates seamlessly with existing ERP and CRM systems, enhancing workflow efficiency and reducing errors.

Key Features:

• Visual Configuration: Epicor CPQ provides immersive 2D, 3D, and augmented reality (AR) product visualization, allowing customers to interactively customize products and view real-time changes from all angles. This enhances the buying experience by offering a realistic preview of the final product.

• Real-Time Pricing and Quoting: The platform delivers instant pricing updates as customers configure products, ensuring transparency and aiding informed decision-making. Automated generation of quotes and proposals further accelerates the sales process. ​

• CAD and Manufacturing Automation: Epicor CPQ can automatically generate CAD drawings and production documents based on customer configurations, bridging the gap between sales and manufacturing. This automation reduces lead times and minimizes manual intervention.

• Advanced Rule Engine: The solution incorporates a no-code rules engine that enforces configuration constraints, ensuring all product customizations are viable and manufacturable. This reduces errors and enhances order accuracy.

Pros:

• Enhanced Customer Engagement: The interactive 3D and AR capabilities provide customers with a detailed and engaging product customization experience, leading to increased satisfaction and higher conversion rates. ​

• Streamlined Sales Processes: By automating pricing, quoting, and CAD generation, Epicor CPQ reduces the workload on sales and engineering teams, allowing them to focus on more strategic tasks.

• Seamless Integration: The platform’s ability to integrate with various business systems ensures a unified workflow, enhancing data consistency and operational efficiency.

Cons:

• Learning Curve: Implementing and mastering the full suite of features may require training and time, especially for teams unfamiliar with advanced CPQ systems. ​

• Cloud Dependency: As a cloud-based solution, Epicor CPQ requires a stable internet connection, which might be a limitation in areas with unreliable connectivity.

Ideal Use Case:

Epicor CPQ is particularly well-suited for manufacturers and businesses offering complex, customizable products that benefit from visual configuration and require precise integration between sales and production processes. Industries such as industrial machinery, medical devices, and furniture manufacturing can leverage its capabilities to enhance customer engagement, ensure order accuracy, and streamline operations.

Epicor CPQ is a comprehensive Configure, Price, Quote (CPQ) solution

​Emerging Trends in Product Configurators

The product configurator landscape in 2025 is influenced by several key trends that are shaping how these tools are used and the value they provide:

• 3D Visualization & Augmented Reality: High-quality 3D visuals have become the norm, as they dramatically improve customer engagement. Studies show that interactive 3D/AR can boost purchasing confidence – for example, 66% of shoppers said 3D configurators increase their confidence to buy​. Businesses are increasingly adopting 3D and AR viewers so customers can inspect a product from every angle or see it in their own space. This reduces uncertainty and returns, especially in e-commerce. All the top solutions now offer some form of 3D visualization, and many (BeeGraphy, Expivi, Roomle, etc.) provide AR out-of-the-box.
• AI-Powered Recommendations & Automation: Artificial Intelligence is making inroads in configurators to enable smarter and more dynamic experiences. This includes AI-driven recommendations (suggesting optimal or popular configurations based on a user’s needs or past data) and dynamic pricing optimization. For instance, AI can analyze sales and material costs to adjust pricing for configurations on the fly, or suggest to a customer a certain feature package that they’re likely to prefer. Threekit has introduced an “AI Visual Configurator” that helps guide customers to the right product faster​. AI can also assist in generating configuration rules or detecting invalid combos automatically by learning from data, speeding up the setup of configurators. We expect AI to continue enhancing configurators by making them more predictive and personalized.
• Omnichannel Compatibility: Today’s configurators are expected to work across all channels – web, mobile, in-store kiosks, and with sales reps or dealers. This omnichannel focus means the same core configuration engine might power a self-service web configurator and a salesperson’s quoting tool. Solutions like BeeGraphy emphasize omnichannel CPQ, allowing configuration and quoting for direct sales, resellers, and end-customers on e-commerce sites​. This trend is driven by the need for consistency; no matter where the customer is engaging (online or in store), they should see the same options and get the same pricing. In 2025, being omnichannel is a must – all the listed top solutions offer integrations (Shopify, Magento, WooCommerce, Salesforce, etc. are commonly supported) to ensure the configurator can be everywhere the customer is.
• Real-Time Pricing Integration: Gone are the days of “submit for quote and wait.” Configurators now tightly integrate with pricing engines and ERP data to deliver real-time pricing as the user configures. This dynamic pricing capability greatly enhances transparency and trust. Many of the 2025 leading solutions offer instant price calculation – e.g., BeeGraphy’s dynamic pricing engine recalculates price with every change​, and Tacton provides instant pricing even for complex B2B quotes​. Real-time pricing requires that the configurator connect to cost databases, discount rules, and potentially external data (like current material surcharges), but when done right, it means the price you see is the price you pay. This is especially crucial in B2B/industrial sales where configuration choices can have big cost implications. We also see integration with CPQ (Configure-Price-Quote) systems to automatically generate quotes when the configuration is done, further speeding up the sales cycle.

In summary, the trend is toward richer visuals, smarter engines, broader accessibility, and tighter integration. Customers in 2025 expect an interactive 3D experience that not only lets them personalize a product, but also gives them immediate feedback (price, how it looks, fit in space, etc.) and guidance (AI suggestions, prompts for missing options). Businesses are leveraging these trends to differentiate their buying experience and streamline operations – a well-implemented configurator reduces errors, engages customers, and ultimately accelerates sales.

Key Takeaways

• Configurators Drive Engagement and Confidence: Implementing 3D and AR product configurators can significantly increase customer engagement, time on site, and purchase confidence, leading to higher conversion rates.​
  Businesses that enable customers to visualize and tailor products are reaping the rewards in sales and customer satisfaction.
• One Size Does Not Fit All: The “best” configurator depends on your use case. Solutions like BeeGraphy or Zakeke excel for small e-commerce shops needing quick setup for custom products, while Tacton, Epicor CPQ, or Configure One are better for large manufacturers with complex product rules and deep integration needs. It’s important to match the tool’s strengths (visual prowess, rule complexity, etc.) with your product and industry requirements.
• Integration is Key: Modern configurators don’t operate in isolation. The top tools integrate with e-commerce platforms (Shopify, Magento, etc.), CRM/CPQ systems, and ERPs to create a seamless flow from customer order to manufacturing. This omnichannel and end-to-end integration ensures consistency and eliminates manual handoffs – for example, configurators like BeeGraphy, Tacton, and Epicor CPQ can produce manufacturing files or BOMs directly​ saving time and reducing errors.
• Emerging Tech Enhances UX: Features like AI-driven recommendations and dynamic pricing are adding intelligence to configurators. AI can personalize the experience (suggesting configurations or optimizations), and dynamic pricing gives instant cost feedback, which customers appreciate. As these technologies mature, configurators will become even more interactive and “consultative,” helping users make choices in real-time.
• Investment Yields Returns: While implementing a product configurator – especially a 3D or advanced CPQ one – can be a significant project, the ROI can be substantial. Companies report faster sales cycles, higher average order values (due to informed upselling), and fewer product returns. By allowing customers to “co-create” their products, you not only increase their satisfaction but also collect valuable data on preferences and trends.

In conclusion, product configurators in 2025 are a critical component of digital commerce and sales. Whether one is customizing a pair of sneakers or specifying an entire piece of industrial equipment, the expectation is a smooth, visual, and intelligent experience. The 8 solutions covered here represent the leading edge of this space – each with its unique strengths. Businesses planning to implement a configurator should leverage these trends and insights to choose the right solution, knowing that a well-chosen configurator can become a powerful growth engine in the age of personalized products and Industry 4.0.